We've just returned from a most productive week at the America Outdoors conference in Salt Lake City, where we met with fellow outfitters, heard a ton of informative speakers and ordered lots of awesome retail goods for our shops! We're brimming with new ideas and can't wait to put them into action! Who benefits? YOU! Here are Duke, Deanna and Arlo from Sherri Griffith brainstorming how to be the best outfitters in the world…HA HA HA (evil laugh). Just kidding.